Design ethos

My design philosophy and approach is shaped by my experiences problem solving and collaborating as a product designer

Be empathic and hospitable

To  understand what the customer needs, we must understand their context, environment, mental models, and intent before jumping into designing.

Prioritize inclusivity

Use inclusive language and design in accordance with WCAG accessibility guidelines.

Know facts vs. assumptions

If not careful, assumptions can become socialized as truths. Document assumptions from the start and test well-defined hypotheses when possible.

Friction isn’t always bad

Less clicks, taps, and interactions doesn’t always equal a better experience. Prioritize designing for comprehension and reducing uncertainty over removing friction at all costs.

Zoom out

Even small changes can create a ripple effect. Design for the experience as a whole and give love to all the various touch points.

There's no perfect solution

No design will work 100% of the time for 100% of people. Partner with Product, Engineering, and Stakeholders to align on what needs to be prioritized and what tradeoffs need to be made.

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